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A Masaai summer with PIKOLINOS Masaai Collection 2013.

 

PIKOLINOS stop NYC

When you think about Kenya, what comes through your mind?! Safari, honeymoon (well, at least I do), picturesque landscapes, amazing colors and Masaai! The Masaai is one of the last authentic tribes left in Africa whose name continues to be associated with courage, tenacity, determination and fashion. And now the Masaais are giving us another reason to feel inspired.

Being involved in Charity work myself, I felt that I had to talk to you about this great initative of William, Masaai tribe leader. The Masaai project is a reminder of Africa as an endless source of inspiration. Launched in 2008 ,“The Masaai Project” is the result of the collaboration of Pikolinos (Spanish footwear brand), non-profit company, ADCAM and of course William. From this collaboration, a footwear line was created and the earned profits are intended to further women development and additional projects in the Massai Mara National Reserve in Kenya.

I bet you can't help but feel endlessly inspired by such beautiful colours…

The new project’s ambassador, Oliva Palermo shot the Pikolinos Masaai collection 2013 in Kenya. The brand, which is currently releasing their 4^th collection, opened their newest pop-up store in NYC last week, presenting the beautifully embroidered and breaded designed from the women of the Kenyan tribe. Pikolinos also hosted a black tie gala at the United Nations to benefit the Masaai tribe through ADVAM NGO and BBALP.

Masaai Project Campaign 2013

Which such a great campaign, and with summer round the corner, it seems to me that the Masaai collection is the perfect match to a colourful and inspired summer good for fashion and for development...