Ce je ne sais Quoi

The Zara mania explained!

Hi guys!

Today's post is looking at what I like to call the "Zara mania". Who do you think is the most powerful man in the fashion industry? You are probably thinking about a top designer such as Karl Lagerfeld, Marc Jacobs or Tom Ford.  Well, not exactly. The most powerful man in the fashion industry is no other than Mr Amancio Ortega, fashion executive and founding chairman of Inditex, best known for its chain Zara. According to Forbes, Mr Ortega is among the top five world's richest people! 

As I was going out the other day, I realized that 90% of my outfit was Zara made. Celebrities and other socialists are also becoming Zara addicts. And guess what, you can now find fake Zara bags on the streets of London! Just like Chanel, Dior or Louis Vuitton, it seems that Zara is the new victim of the fake goods market. Part of it is because Zara's collections are largely inspired by designers such as Louis Vuitton, Prada and Gucci.

Olivia Palermo wearing jacket, top and skirt by Zara

So what is it about Zara? Why would you want to own a fake Zara made item ? Is wearing Zara a style statement?

A Zara style. You walk into a Zara store, see anything you like?, thought so! Other scenario, you have an event coming up, you are looking for something classy and gentle to your wallet, where are you going to?! Thought so!

Zara’s Style appeals to almost the everyone. Zara’s style wants to be cool and classy at the same time. There is a something about it, that attracts a large number of people with different sense of style. In other word, Zara gives you the liberty to make their clothes your own. In that respect, Zara managed to give its customers what few high street retailers have managed to achieved over the past few years: the feeling of exclusivity.

Mass but class. Zara's is headquartered in Spain where core customers have always liked curvy cutting to flatter a proud bearing.  Zara tailoring, in particular when it comes to their coats and trousers, seems higher quality than other retailers and the styles are on-trend as opposed to too trendy. The impression that you are "shopping classy" also comes from Zara's seductive store design. When you walk into a Zara store the atmosphere seems to be airy and light to give you a designer treatment without the designer bill! 

Fast response to specific trends. Have you ever bought a Zara made item in a specific color and then a few months later you realize that they created the exact same item in different color scheme, or in a slightly different shape?! That's what Zara is all about.
A system is in place for retail staff to transmit customers' feedbacks straight to the massive design team located at Arteixo, a tiny town on the north-west tip of Spain. This system allows the brand to ensure that every new item becomes a sell-out within a fortnight!

The campaigns. Again, think about it, have you ever seen a Zara advert on television? You have not because they simply do not exist! Most designers have recourse to television ads, but not Zara. The website is used as a great platform for the chain's campaigns as well at the stores. So, instead of using tremendous amount of money on publicity, Zara focuses its attention on the production and the design great pieces of clothing!

That's it,  for now!

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